Tuesday, April 25, 2006

Philips Patents Device That Blocks Ad Zapping

From the MIT advertising lab blog: Philips Patents Device That Blocks Ad Zapping. The device
would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel. A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed."
Just curious, have they come up with a patent that keeps me from throwing my shoe through the screen because I can't flip away from an ad? I'm not buying any product that implements an idea like this.

How Bourgeois

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