Thursday, September 06, 2018

\(^-^)/ WE'RE OPEN FOR BUSINESS !!! \(^-^)/



Dear Silver Sisters: I am OVER-THE-MOON to announce that By The Way, Your Hair Looks Fabulous!™ shampoo, conditioner and styling products are now on sale at our new site www.thebtwco.com! I would be really grateful if you would stop by and take a look. You have all been wonderfully supportive as Jon and I have worked to launch the company, and TODAY is the day that you can now help THE MOST by spreading the word about The BTW Co. across social media. Sharing our new site in your Gray Hair groups on Facebook would be especially helpful. Thank you!
Having the opportunity to share my story, learn about yours and be a part of our wonderful community of Silver Sisters has been one of the great joys of my life. I am deeply, deeply appreciative that you have been interested in what I have had to say, and that you have shared your journeys with me. 
I love you Silver Sisters! Welcome to a new adventure where we Shine OUR BEST!
xoxoxoxoxo,
Lauren

Friday, August 24, 2018

OUR LIST IS LIVE!!!!!!



Friends! Thank you so so much for your amazing response to my announcement this week. All of your support and encouragement was incredible! I'm thrilled to share our products with you - our new haircare brand, "By the Way, Your Hair Looks Fabulous!" will be up and running  by September 6 at the latest! If you would like to receive updates and be notified as soon as we are ready to launch, we're creating a mailing list NOW!  I'd love it if you would please send your name and email address to hello@thebtwco.com to receive information about our new brand. We take privacy seriously and will never give your contact info to a third party. 

Silver Sisters, if you are looking for hair care products that won't turn your beautiful whites yellow,  but instead will hydrate and add brightness ad shine, then our products are for you! Our purple shampoo and conditioner, our moisturizing daily shampoo and conditioner, clarifying shampooincredible leave-in conditioner, hair serum and styling cream are made with many naturally-derived ingredients and are: 

- Paraben-free
- Sulfate-free
- Silicone-free
- Non-GMO
- Gluten-Free
- 99% Vegan (there is a honey derivative in three of our products)
- Leaping Bunny approved and not tested on animals!

And, all of this goodness will be available at an affordable price! 

As someone who went gray at a young age and then struggled with the chemicals in most hair dyes, I decided to take the leap almost ten years ago and let my silvers shine. What I've found over the years is that we truly lack natural, safe, affordable products to care for our unique hair needs. That's why we are brining this product line to you. It is our mission to help empower all of my Silver Sisters out there to stand tall and feel their best. To sparkle!

*As always I can't thank you enough for helping us to spread the word as we begin this new adventure. Please share with your family and friends, and most of all in gray hair groups on Facebook, as I am not allowed to self-advertise. Thank you! Thank you! THANK YOU Silver Sisters!!! 

xoxoxoxoxo!!!!! 
Lauren